CASE STUDY FROM 2007:
Small Remodeling Company in a small city in Washington State.
Budget Per Month (average) - $5,500
Budget Break Down With Specs:
(Company had no clue how much they were paying per lead)

After Research

'+' sign means "or more"

TSP rebuilt this marketing plan with touch points and tracked every lead that came in the door for 3 months.

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New Campaign:

Small Remodeling Company in Washington.
Budget Per Month (average) - $5,500
Budget Break Down With Specs:

CASE STUDY FROM 2009:
Executive Cleaning Services (ECS)
Budget Per Month (average) - $0 - Trying to grow but starting to feel the effects of a down economy.

Problem: Company wants to grow and create a system to where the owner does not have to work like he is currently (more than 70 hours a week).

Research into the company: Business owner has run a successful business for the past 10+ years. Starting in NY City and then moving it to Dallas. Over the past year, the economy has taken a dive and he has lost clients, but continues to maintain. He has lost money but is unsure where it is going. (True case of ‘being too close to the forest to see the trees’)

ECS hires a cleaning crew to go work a job 30 minute drive from his office.
ECS is paying this crew for a full day work even if they arrive back in his
office before 5pm.

ECS realizes that they can not take on any more jobs or grow the number of clients without hiring more workers. Even though he has lost clients. His current work teams are leave at 8:30 am and returning 2-5 minutes before 5pm each day. Exactly what he is paying them for.

Our research and information finding techniques Uncover Information: ECS owner realizes, through that the team that drives 30 minutes to a work site is checking out of the site at 2pm and not returning to the office at 5pm. Because of his trust of his workers, they have been taking advantage of him and not returning to his office even though they would have been paid for that time.

Because of this fact we found that we could maximize the teams work and give them two additional jobs each day.

Second, we found that he was paying the whole team for the drive time in the car (even when they got lost – which happened 3 or more times a week). By cutting the workers pay for drive time around Dallas, two things happened. One, the teams got lost less than once a week on average. Two, the teams began asking for more jobs. Together these results brought in more revenue and growth to ESC.

With this new void to grow here was the marketing plan implemented:
• New Budget for 4 months – $12,000
• Break down of budget per month:
• $2,000 Agreement Fees to TSP
• $1,500 New website (one time)
• $500 Door hanger Campaign (one time)
• $300 PPC Campaign (2 months)
• $600 New Logo and makeover of company material
• $500 Design costs
• $100 Distribution of Flyers
• $200 UNDER BUDGET!!!!!

IMPORTANT FACT! ECS Margins are set, so that one lead should cost them no more than $200 to re-cop ROI with-in 2 months. Their retention is greater than 90% based on the program and systems they have in place.

***ECS is still growing! During the following 2 months of completion of the materials and content listed above ECS reached agreement with 2 new companies (each of which have over 30 properties in the Dallas Metroplex). In addition ECS has been able to gain 2 new properties as well. Each property yields 5 or more jobs per month on average.