About Us
About the President of TSP
Joshua Ramsey, president of The Strategic Point, has developed marketing strategies and tactical marketing plans for businesses for over 11 years. During this time Joshua, and his team have successfully created and managed more than 2,112 marketing campaigns worldwide.
In a recent interview Joshua said, "People often get sales programs and marketing programs confused. A great marketing program assists sales people to make an easier sale. Marketing is what drives consumers to your doors in the first place and allows consumers to know why they should be talking to your sales people. Marketing is the heart of the business; it includes innovation, performance, service, customer communication, strategic messages, advertising, sales, referral programs, and special campaigns. I want to open people's eyes so they can succeed in every facet of their business."
Bottom line: Joshua is passionate about marketing. His high energy, motivational style and unique business strategies help businesses innovate their business to be the best they can be, and he provides practical strategies that can work for every business.
MAXIMIZING
Your Marketing Campaign Dollars Are Important.
No matter what the state of the economy, it is important to spend your company's dollars wisely. There are many methods to apply in spending dollars more wisely in your market. Do not forget that proactive in your spending is important!
Branding is a great way to go for many companies that have a larger budget. We have helped in facilitating many companies brand. If done correctly Branding makes it possible, to monopolize your area and gain more market share, and at the same time achieve more proactive results from your prospects.
"But we know most companies can't afford to spend $150,000 a year on a branding style of marketing."
Most of our clients do not have a budget of this size. We understand that businesses in the USA today are spending an average 6% of their gross revenues. However, if you are not spending 6%, we are not saying you need to go spend that money to get started. Many companies start out at 2% and work up, as they are able to cut margins and grow at the same time. This is a process that takes time, and must be done with a watchful eye before you start a spending spree.
Our coaching and training is primarily built and geared toward companies that are medium to small in size, spending between 2% to 15% of their gross revenue on their marketing budget. Many times we are able to work with-in a companies marketing budget, without that company having to spend any additional dollars.
TRUE CASE STUDY FROM 2007:
Small Remodeling Company in a small city in Washington State.
Budget Per Month (average) - $5,500
Budget Break Down With Specs:
(Company had no clue how much they were paying per lead)
| Dollars Spent | ROI (based on client records) | Item |
|---|---|---|
| $1,000 | Poor - Below 1% | Direct Mail |
| $500 | Average | Yellow Pages |
| $225 | Below Average | Online (Yellow Pages) |
| $800 | Great | Flyers/Door Hangers |
| $700 | Average | Local Magazine |
| $1,200 | Untracked | Mall Kiosks and Other |
After tracking leads for 2 months,
Here is what we found to be true:
| Dollars Spent | ROI (based on client records) | Item |
|---|---|---|
| $1,000 | Poor - Below 1% | Direct Mail |
| $500 | +$80 Per Lead | Yellow Pages |
| $225 | +$225 Per Lead | Online (Yellow Pages) |
| $800 | $8-9 Per Lead | Flyers/Door Hangers |
| $700 | +$60 Per Lead | Local Magazine |
| $1,200 | +$200 or Untraceable Per Lead | Mall Kiosks and Other |
* '+' sign means "or more"
TSP rebuilt this marketing plan with many touch points. We tracked every lead that came in the door for a 3 month period.
New Campaign:
Small Remodeling Company in Washington
Budget Per Month (average) - $5,500
Budget Break Down With Specs:
| Dollars Spent | ROI | Item |
|---|---|---|
| $1,500 | TSP Agreement | |
| $800 | 2% on Average | Direct Mail |
| $225 | $15 Per Lead | Yellow Pages |
| $600 | $4.33 Per Lead | Online (PPC) |
| $1,000 | $8.00 Per Lead | Flyers/Door Hangers |
| $250 | Constant Variable | Referral Programs |
| $800 | $50 Per Lead | Local Magazine |
*Results vary per company
For More Examples Go To Our Examples Page
There are many ways to maximize your campaign. The bottom line is that no matter what you do, you have to track every dollar that is spent and every lead that comes in, no matter how unimportant it may seem.
Our principles have been around since the beginning of time and were founded by authors such as Zig Ziglar, Rich Harshaw, Jay Abraham, and Steve Covey, just to name a few. Our advantage is that we have these principles into easy to use, turn-key programs that "Your" company can implement. Our mission is to implement these programs successfully into your business.
To understand more about our marketing program download our 'GINORMOUS Marketing Mistakes' audio program.
The Strategic Point Specializes In:
- Strategic Writing
- Proactive Marketing
- Buying All types of Media
- Event Promotion (Home Shows, Expos, ETC)
- Direct Marketing (Online, Proximity Mailers, Direct Mail, Lumpy Mail and Others)
- Follow-Up Systems
- Search Engine Optimization (SEO)
- Pay Per Click Campaigns (PPC)
- Sales Training
- Sales Promotions
- Strategic Planning
- Web Creation / Development
- Creative Advertising and Design (We hire only the best in the country to help design your marketing so that it stands out!)
- Digital Marketing (e-Blasts)
- Tactical Planning
- Business Coaching
- Business Development and Growth
